Could Kei Cars be sold in Europe?
- Japanese law designed as early as the early 1950s specific regulations for small carscalled"keijidosha"or Kei Cars that allowed local people to abandon their two-wheelers and switch to four-wheeled vehicles and smallcars.budget, with the goal of low-cost mass motorization that allowed the start of a large-scale automobileindustry. From 1949 to1955, the maximum size and authorized engine capacity evolved regularly to stabilize at a length not exceeding 3 meters and a width less than 1.30meters. From 1976 to1990, the maximum length was increased to 3.20 m then 3.30 m in 1990 and finally 3.40 m since 1998(over 1.48 mwide). The authorized cylinder capacity has evolved from 150 cm3 in 1949 to 360 cm3 in 1976 then 550 cm3 in 1990 and finally 660 cm3 since1998. These small-sized vehicles benefit in Japan from a tax of3% instead of5% on othercars. They also benefit from otheradvantages, such as free places in town or cheaperinsurance.
- Kei Cars traditionally represent a third of the Japanesemarket.
- Introducing such regulations in Europe would make it possible to create a new market in place of the Asegment, which is shrinking on thiscontinent, to fight CO2 emissions more effectively and to replace heavy and imposing vehicles in town that are not at all adapted to theirenvironment. The question is whether electric motorization should not be added to thesecars.However, we should expect an outcry from car manufacturers who are increasingly reluctant to produce low-margincars, which areKei Cars.
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