Nissan wants to sell 4.5 million vehicles in 2026/2027 compared to 3.5 million in 2023/2024
- Nissan, which is separated from Renault last year (after having been for around twenty years in the Renault-Nissan group), is modifying its strategy in place for several years, meaning reducing volumes and increase profits, a strategy which led the carmaker to reduce its production capacities by 20%, going from 7 million to 5.6 million per year.
- The problem is that Nissan only produced 4 million vehicles in 2021 and even fewer the following two years: 3.2 million vehicles in 2022 and 3.3 million in 2023. In the Japanese financial year 2023/2024 (from March to March), Nissan however announces a volume of 3.5 million vehicles produced.
- Today, the carmaker wants to put an end to the reduction of its volumes and is counting on a revival of its sales, announcing an objective of selling 4.5 million vehicles in the 2026/2027 financial year.
- With Nissan sales declining both in China and North America (its two major global markets), it will be very difficult to reverse the trend of the last three years, especially as the carmaker wants to both increase its volumes and its margins. In China, its factories are currently operating at only 50% of their capacity. With the end of its partnership with Renault, Nissan's objective will be all the more difficult to achieve. The only hope is that its new partnership with Honda in the battery electric vehicles market could have a positive impact on Nissan's sales, but this agreement will be successful if it benefits both to Nissan and Honda, which is not guaranteed in advance.