2016 Japanese Hybrid Vehicle (HEV) Market
- With nearly 1 million non-plug-in hybrid vehicles sold in Japan in 2016 (up 5%), the Japanese market is the world's leading non-plug-in hybrid vehicle market (HEV), far ahead of the US (347,000 in 2016), Europe (233,000 in 2016) and China (less than 50,000 in 2016).
- The Japanese non-plug-in hybrid market had declined in 2015, but increased again in 2016, due to the renewal of the Toyota Prius which holds a prominent position (25% of the non-plug-in hybrid market).
- This is due to the fact that Toyota has been promoting this type of engine since 1997 and has made it available in most of its models, with the result that today half of the Toyota vehicles sold in Japan are non-plug-in hybrid vehicles (HEVs), two thirds of the HEVs sold in Japan are Toyota, and that HEVS make up a quarter of the Japanese market overall. In comparison, the market for battery electric vehicles (BEV) and plug-in hybrids (PHEV) is very low in Japan: there are only 22,500 sales in 2016.
- The Toyota group has five models in the top 10 hybrids (HEVs) in 2016: Prius, Prius C (Aqua), Corolla, Crown, RX400h and NX300h. Suzuki, Nissan and Honda are offering new models that account for one-third of hybrid sales in Japan.
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