The Ford F-150 Lightning (BEV) only found 10,000 customers in the first 6 months of 2023
- Battery electric vehicles (BEV) represent 6.5% of the US market in the first half of 2023, a much smaller share than that of the Chinese market or the European market, despite Tesla's strong presence in this market. The best-selling model, all engines combined, on the US market is the Ford F-Series, which has held this position for decades, ahead of the Chevrolet Silverado and Ram pick-ups as always.
- Its battery electric version named F-150 Lightning is based on the shortest version of the Ford F-Series and has been on the market since the first half of 2022, however, it has received few orders. A volume of 10,560 copies was sold on the USA market during the first six months of 2023 (compared to 432 units in the first six months of 2022). This represents less than 2.8% of total Ford F-Series sales in this market in the first half of 2023.
- The Ford F-150 Lightning is BEV's tenth sale in the US market in the first half of 2023, far behind the Tesla Model Y and Model 3 which together record more than 320,000 sales. The Ford F-150 Lightning is also behind the Chevrolet Bolt (33,659 sales), Tesla Model S (19,100 sales), Volkswagen ID4 (16,448 sales), Ford Mustang Mach E (14,040 sales), Hyundai Ioniq 5 (13 641 sales), Tesla Model X (11,900 sales) and BMW i4 (11,004 sales).
- Ford will therefore have to work hard to encourage pick-up customers to turn to electric, which could also be a test for the GM and Stellantis groups which are preparing to market their large pick-ups (Silverado and Ram) in battery electric version.