Ford is relaunching the Escort on the Chinese market
 

Ford is reusing the name Escort lost a dozen years to name a new midsize sedan, lying between the Fiesta and the Focus. For now, this model is intended only for the Chinese market, that has a high demand for sedans with boots.

 

Ford thus unveiled at Shanghai a concept car sedan with a boot that bears the name Escort (whose origins go back to 1968 and named a sedan with a boot). The new Escort borrows its chassis from the Focus, that had driven the Escort out of Europe in the early 2000s.

 

This small Ford Mondeowill be competing with the Volkswagen Bora and Lavida, two very common models in China, and the Japanese and Korean models of the same segment.


Since 2009 Ford has a high increase in sales on the Chinese market, the Focus has become one of the most sold cars in this market (300 000 units in 2012, three-quarters of Ford's sales).


13-17-4

 

Inovev platforms  >
Not yet registered ?