- Tesla's global sales continue to decline in January and February 2025 , much more significantly than in 2024 (-15 % in January and -33% in February) , and it doesn't seem to be solely due to the generational change of the Tesla Model Y.
1. It is in Europe (30 countries = EU + United Kingdom + Switzerland + Norway) that the fall in Tesla sales is the strongest , with -46% of sales in January and -43% in February compared to January and February 2024, distributed as follows: -39 % for the Model 3, -45% for the Model X, -48% for the Model S, -53% for the Model Y. A total of 25,620 Teslas were sold in Europe in January-February 2025, compared to 46,133 in January-February 2024, representing 1% of the European market compared to 2% the previous year. It should be added that the Model 3 and Model Y represent 98.5% of Tesla sales in Europe.
2. In the United States, Tesla sales fell by 8% in January and 5% in February , compared to January and February 2024, with a volume of 83,900 sales over the 2-month cumulative period compared to 89,710 in 2024, representing 3.5% of the market compared to 4.0% the previous year. By model, we note +30% for the Model S but -10% for the Model Y, -20% for the Model X and -27% for the Model 3. Remember that in the United States, the Model S represents only 2% of Tesla sales and the Model X 4%, with the Model 3 and Model Y representing 94% of Tesla sales on the US market.
3. In China, Tesla sales are down 11% in January and 49% in February compared to January and February 2024 , with a volume of 93,926 units against 131,812 in 2024, representing 2.4% of the market against 3.8% in January-February 2024. Here, the generation change of the Model Y can be a plausible explanation for this sharp decline because the Model 3 is stable while the Model Y falls by 48%, with Model S and Model X sales remaining anecdotal on the Chinese market.
- The months of March and April 2025 will be closely analyzed to determine whether Tesla's sales decline continues.
Analyses
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