- Jaguar - Land Rover (Tata Group) has signed an agreement with the governor of the Brazilian state of Rio de Janeiro to establish an assembly plant in Itatiaia (in the state of Rio).

- Subject to final approval of the project by the Brazilian government, the construction site will begin in 2014 and the first vehicles will be launched in 2016.

- The plant will initially have an annual production capacity of 24 000 vehicles . The vehicles produced there will be sold mainly in Brazil but also in South America. No export are currently scheduled for North America.

- Jaguar-Land Rover has been present on the Brazilian market for over 20 years. It sold 9 549 vehicles there in the first ten months of 2013 (+40% compared to the previous year), in other words 1 000 vehicles per month.

- These vehicles will cater for the wealthier part of the population for whom the locally produced models do not comply with their needs. This part of the population are oriented towards generalist brands and models of segments A, B, C and D.

- It is likely that the vast majority of vehicles produced in Brazil as from 2016 will be from the Land Rover brand and not Jaguar.