- We have already observed that the creation of a global third brand within the PSA Peugeot Citroën group was approved by  PSA’s new board of directors. This brand called DS and located in the Premium category will win over customers used to buying Audi, BMW, Mercedes or even Volvo and Saab vehicles.

- Until now, the DS 3, DS 4 and DS 5 were integrated into the Citroën brand, in Europe at least, whereas in China DS already forms a full-fledged brand since the fall 2013.

- Last year, 85% of DS sales were made in Europe and 15% outside of Europe, mainly in China. In addition, 60% of these sales accounted to the DS 3. In 2017-2018, the manufacturer’s objective is to sell 50% of its vehicles in Europe and 50% outside Europe, and these sales should be better distributed across the entire range.

- The product plan announced for the DS brand by 2017-2018 is as follows: new DS 3 in 2017 ( segment B sedan), DS 5 launch in China in 2014 and in Europe in 2016 (segment D sedan), DS 6 launch in China in 2016 and in Europe in 2017 ( segment D sedan), DS 6WR launch in China in 2014 and in Europe in 2017 (segment D SUV), DS 9 launch in China in 2017 and in Europe by 2018 (segment E sedan) and finally the DS 9WR will be launched China in 2017 and in Europe in 2018 (segment E sedan). This new DS range is part of the PSA program to offer 26 models in its catalogue by 2022, including 13 Peugeot, 7 Citroën and 6 DS.

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