- Previously limited to the U.S. market where this model is a great success (130 000 sales in 2013), the Ford Edge will also be marketed in Europe in 2015, at the same time as the new Ford Mondeo and Ford S-Max models. If this launch is the result of the One Ford program, which aims to market the same model on the largest possible number of markets, it is also the result of a pragmatic approach, conscious of the growing global success of SUVs.

- With this new 4.70 m long model, Ford will compete with European D segment SUVs, like the Nissan Murano, Hyundai Santa Fe and Kia Sorento. The Ford Edge (Based on the Ford Mondeo ) is bigger than the segment C Kuga (based on the Ford Focus) it will be imported from Canada (Oakville), but will offer a 4-cylinder diesel 2000 CC engine (an engine not so popular in North America). This engine is already assembled on other D segment models of Ford of Europe.

- Ford not only wants to target SUVs from generalist manufacturers but also those of Premium manufacturers. The Ford version was preferred to the Lincoln version because on the one hand the Lincoln brand (Premium brand competing with Cadillac) is totally unknown in Europe and on the other, U.S. Premium brands have struggled to establish themselves in Europe.
Ford may also market this model on the Chinese market in a near future.

- It should be noted that in 2013, Ford sold 60 000 SUVs in the European Union (against 63 000 in 2012 and 67 000 in 2011).

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