- Ford currently has two plants in Russia, one in the west, in St. Petersburg, which assembles the Focus and Mondeo and the other located much further east, in Yelabuga (NaberezhnyeChelny). The second plant has recently started to assembled the Kuga, the Explorer and S-Max (following the agreements between Ford and Sollers a local assembler).

- In 2013, the two plants assembled 89 300 vehicles, but in 2014, due to the collapse of the Russian market (Ford vehicles manufactured in Russia are sold locally), they will produce only between 50 000 and 60 000 units, a decrease of over 30%.

- It is in this context that Ford announced the arrival in 2015 on the Yelabuga assembly lines, of the Fiesta (segment B) which completes the the manufacturer's range in the Russian market, by adding a model to the entry level model, whlle waiting for the arrival of the future Ecosport which may be assembled on the same site.

- Ford sells mainly the Focus in Russia (62 000 copies in 2013), but the American manufacturer wants to expand its range by betting on higher sales of small models in the Russian market. Kia has thus sold 90 000 Rio (segment B) in 2013, while Ford sold 8 000 Fiesta, all imported from Germany. In addition, Ford manages to protects itself from the Russian threat to restrict car imports from Europe.

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