Novelties from the 2014 Guangzhou Automotive Show
- The 2014 edition of the Guangzhou auto show was an opportunity to review the new models announced for the Chinese market by the end of 2014 and for 2015. Beyond the concept cars introduced, it is interesting to analyse which carmakers were present, which segments and bodies have Chinese and non-Chinese manufacturers targeted and especially when these models will be launched.
- First observation, only 13 new products were presented in the show while the Beijing Motor Show unveiled sixty new models. Of the 13 models that may be marketed, 70% were from Chinese manufacturers; while they currently account for less than 30% of the local market. Among non-Chinese carmakers, only Suzuki, Ford and Chevrolet exhibited new vehicles.
- Second observation, the most represented segments were segments: C (6 models) followed by B and D (3 models each) in a current market dominated by segments C and D.
- Third observation, sedans (6 models) and SUV (7 models) are the only two bodies endorsed by new models. MPVs were completely absent from the new car list.
- Finally, if the majority of new models are expected for 2015 and 5 models should be marketed before the end of 2014.
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