Tesla is unveils its new segment D model
- Californian manufacturer Tesla has unveiled its new segment D model, named the Model 3, with an advertised price of 35 000 dollars (without ecological premium), which is below the price of the segment F Model S. Its range is approximately 350 km, 150 km fewer than the range of the Model S.
- The Model 3 will go on sale at the end of 2017, first in the United States, and then in the main foreign markets. Tesla says that the Model 3 will allow it to move closer to its target of 500 000 sales worldwide in 2020, a level corresponding to the maximum capacity of its Fremont factory in California.
- In 2015, Tesla manufactured 50 000 Model S at this site, plus some Model X starting towards the end of the year. In 2016, this level is forecast to increase by 50%, according to Inovev (to 75 000 vehicles) owing to an increase in production of the Model X and the consolidation of the Model S, which is due to go on sale in new markets.
- The Model 3 is positioned as a rival to Premium European models, such as the Audi A4, BMW 3 Series, Mercedes C Class, Jaguar XE and Volvo S60. These five models accounted for 250 000 sales in the United States in 2015. According to Inovev, the Tesla Model 3 could make up 30% of the market in 2020 (80 000 vehicles per year) and be bought by one customer out of three in the United States (40 000 vehicles per year), out of 120 000 annual sales.
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