The new Porsche 2016-2019 product plan
The Porsche brand has unveiled its new 2016-2019 product plan based on an objective to move from a volume of 250,000 vehicles produced in 2016 to 350 000 in 2020:
- End of 2016: the second generation of the Panamera (F-segment) will be launched. It adopts a design closer to that of the coupe and cabriolet 911 than the previous generation of the Panamera.
- In 2017, will be launched the second generation of the Cayenne (SUV). Porsche abandoned the idea of launching a large F-Segment SUV, as it would likely have hampered sales of the Bentley Bentayga in the same Volkswagen Group.
- In 2018, will be launched the new generation of coupe and cabriolet 911 (which dates back to 1965). The same year, the Macan (D-segment SUV) should be restyled (mid-life restyling), taking up certain characteristics of the Cayenne launched a year earlier.
- In 2019, will be likely launched a new E-segment sedan, which will compete in particular with the MaseratiGhibli, and which will take up the style of the Panamera on a reduced scale.
- Finally in 2020, is expected the launch of a compact SUV (C segment) based on the VW Tiguan, which should expand the customer of the brand.
- The latest generation of Boxster and Cayman have been launched early 2016 and will therefore not be replaced before 2021.
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