Borgward will double production capacities in 2018
- Borgward, which was relaunched by China's BAIC last year, will double its production capacity in China from 201,000 vehicles a year in 2017 to 360,000 a year in 2018. Since last fall, in its Miyun plant (in the suburbs of Beijing), Borgward has been producing the BX7 (D Segment SUV), at 6,500 units a month (i.e. 80,000/year), and will launch the BX5 (segment C SUV). Several other models will subsequently be launched.
- In addition, Borgward confirms the construction of a factory in Germany in 2017, located in Bremen, the historic site of the Borgward brand, which manufactured more than one million cars between 1931 and 1961.
- The brand intends to return to Europe with 100% electric vehicles. The first model produced in Bremen will therefore be a 100% electric version of the BX7. The Borgward plant in Bremen will be the first automotive production site created in Germany since the opening of the BMW and Porsche factories in Leipzig some fifteen years ago. The new Borgward plant in Bremen will be calibrated for a production of 10 000 electric cars a year, i.e. a volume twice that of the recently closed plants of Great Wall in Bulgaria or MG in Great Britain.
- The challenge for Borgward is whether European customers will consider them as either a German brand or a Chinese brand, which will make for very different results.
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