Carmakers less and less present in European Motor Shows
- Inovev has listed the presence of the 35 major European car brands, at the 3 major European trade fairs: Paris 2018, Geneva 2019 and Frankfurt 2019. The Geneva Motor Show takes place every year, while the Paris and Frankfurt Motor Shows take place alternately, every other year.
- The 2019 Geneva Motor Show remains the one that hosts the most manufacturers, since it has shown 31 brands out of 35, while Paris 2018 received only 22 and Frankfurt 2019 will receive only 16.
- The brands present at the three shows are Audi, BMW, Honda, Mercedes, Porsche, Seat, Skoda, Smart, i. e. mainly the German Premium brands. The only premium brand not present at the three shows is Volvo (Geely Group). The other brands have been or are present at one or two trade fairs, mainly French, Italian, British, Korean and Japanese manufacturers. Volkswagen brand was not present at the Paris Motor Show in September 2018.
- Japanese brands are the most present at the Geneva Motor Show (9 brands) but much less in Frankfort (3 brands). German brands are just as present in Frankfurt as in Geneva (7 brands), while French brands prefer the Paris and Geneva show but are not present in Frankfurt.
- The trend is therefore towards a predominance of the Geneva show, which could eventually become the reference show in Europe, while the Frankfurt and Paris shows could become shows for national brands, at least if their formats remained unchanged. But this analysis has already been made by the automotive industry, and to cope with these changes, a new exhibition model is expected for future editions of motor shows, which will integrate the new mobility players more closely.
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