Ford 2020-2023 Product Plan for North America
- Ford's 2020-2023 product plan (currently the world's sixth largest automaker, closely followed by Honda Group) reveals that the automaker wants to eliminate all its sedans in the North American market since no replacement is planned in this category by 2023.
- Ford had already recently announced that it wanted to focus on the pick-up and SUV category, which it believes are more profitable, and the new product plan confirms that the Fiesta, Focus, Fusion and Taurus will not be replaced and that they will be discontinued in the coming months. Only the Mustang will survive in the passenger car category, as it will have a successor in 2022. Ford could have derived a sedan version, as it had done in the past for the Cougar, because this model with its mythical name would have attracted a new clientele.
- Ford is turning an important page in its history as sedans have been at the heart of the manufacturer's strategy. Even Lincoln sedans are facing a bleak future with no replacement planned by 2023.
- The manufacturer will focus all its efforts on restyling and replacing its SUVs and pick-ups. We will even see new SUVs expanding the range, such as the Bronco or the 100% electric Mach E. Ford will also introduce hybrid power on its models sold in the USA and a 100% electric version of the F150 will be available in two years.
- Note the transfer of the Transit Connect, when it will be replaced in 2021, from Europe to North America.
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