Cadillac, a final attempt to revive the American Premium

Within the GM group, Cadillac is the premium brand. Like Buick, it is very far from having regained its former prestige, but its establishment and development in China has paid off, since the brand has almost doubled its worldwide sales between 2005 and 2022, going from 239,000 to 426,000 vehicles last year.

Today, 50% of the cars produced by Cadillac are made in China and 50% in North America, whereas in 2005 all of its production was carried out in North America.

It is interesting to note that during the period of development of its production in China, the production of Cadillac in North America remained stable, around 200,000 units per year. In fact, the contribution of Chinese production (for local sales) has enabled the Cadillac brand to double its global distribution. It's a good performance, but the Buick brand had done even better by multiplying its sales by 5.5 thanks to its production in China.

However, unlike Buick, Cadillac's production volume has not collapsed since 2016, but has remained stable. The gap between Buick and Cadillac has therefore narrowed significantly between 2016 and 2022, going from 4.3 to 1 in 2016 to 1.7 to 1 in 2022.

As with Chevrolet and Buick, the Cadillac brand is gradually leaving the sedan market to focus on SUVs. Regarding the electric motorization, Cadillac seems better placed according to its premium positioning. However, its already marketed battery electric model, the Lyriq, does not meet a great success, whether in China or in the United States.

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