The Honda Group sold 3.4 million vehicles in 2025
- The Honda Group (Honda, Acura) sold 3.4 million vehicles (passenger cars and light utility vehicles) in 2025, compared to 3.8 million in 2024, representing a 9% year-over-year decrease. This sales decline in 2025 (the largest among the top 10) is primarily due to the drop in sales in China, where Honda saw its registrations fall by 24.6%, to 678,000 units compared to 898,000 in 2024, 1,245,000 in 2023, 1,403,000 in 2022, 1,542,000 in 2021, and 1,656,000 in 2020. The Japanese carmaker has lost one million sales in China over the past five years, on an annual basis, which is significant.
- But Honda is also experiencing difficulties in its own historic market, Japan, with a 7.3% drop in sales, and also in Europe (-3.8%) where Honda has closed its two assembly plants.
- Only the USA stands out, Honda's largest market, where the Japanese carmaker has managed to stabilize its sales at a low level, at 1.4 million units in 2025, after having sold 1.6 million per year between 2015 and 2019.
- The carmaker Honda has therefore lost a lot of influence in the automotive sector since 2018-2019, a period during which it sold more than 5 million vehicles per year, and is only producing 3.4 million in 2025. Honda has not been able to capitalize like Toyota on the hybrid engines it launched in the 2000s and hesitated for a long time to take the path of electric vehicles.