Honda abandons all its electric vehicle projects
- After abandoning its electric vehicle projects with the American group GM, then abandoning its electric vehicle projects with the company Sony (AFEELA 1 and AFEELA 2 in the D/E segment), the Japanese carmaker Honda is now abandoning its own electric vehicle projects, mainly the Honda 0 Series projects which were unveiled last year at CES 2025.
- The Honda 0 Series (D/E segment) were rolling prototypes of a sedan and an SUV with avant-garde styling, powered by a battery electric motor, which were slated for international launch in the coming months. These two models were intended to form the backbone of Honda's future all-electric lineup.
- But Honda's current financial difficulties (the carmaker sold only 3.4 million vehicles in 2025 globally, down 9% compared to 2024) compared to the cost of putting these two models into production, as well as the slow adoption of battery electric vehicles, particularly in Japan and the United States (two of Honda's main markets) aggravated by reversals in government policies, have convinced the Japanese carmaker to put this new experiment in electric vehicles on hold for now, while waiting for better days.
- Many carmakers, like Honda, have halted or slowed their electrification programs , including Ford, GM, and Chrysler (the American branch of Stellantis), while Chinese carmakers, Volkswagen, and Renault continue to make progress in this area. Only time will tell which carmakers were the most forward-thinking. For its part, Honda has decided to focus its efforts on designing hybrid vehicles, a field in which Honda already has extensive experience.