Ford will further increase its pick-up and SUV ranges
- The Ford Group, currently the world's sixth largest automaker (6.7 million vehicles sold in 2016), has decided to refocus on their most profitable vehicle categories, namely pick-ups and SUVs.
- Currently, Ford is the world's largest manufacturer of pickups (1.2 million units in 2016) and the world's sixth largest SUV manufacturer (1.7 million units in 2016).
- These two categories already account for 43% of Ford's worldwide sales (and even 73% in the United States) and the manufacturer's goal would be to reach or even exceed 50% worldwide and 75% in the United States.
- To do this, the Ford group has decided to transfer the investments that were intended for the development of compact sedans (Focus) and subcompact (Fiesta), towards the development of pickups and SUVs.
- In addition, the manufacturer wants to produce more in countries where labor is cheaper: the future Ford Focus to be marketed in North America will be manufactured in China.
- Finally, Ford will invest in the development of electric vehicles, announcing 13 new models of this type by 2022. The manufacturer notes that China and Europe (where it sells 2 million vehicles per year) are increasing their ecological objectives (unlike the United States) which will cause a tightening of environmental standards.
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