PSA plans to launch a second mid-range pick-up

The PSA group has announced that it will launch a one-ton payload pickup in 2020 , which will be produced in China, in partnership with the Chinese manufacturer Changan, with whom PSA  is already associated for the local manufacture of DS brand models . It seems that the Toyota option was abandoned, as  the Japanese manufacturer did not want their Hilux pickup (600 000 sales  last year )to be re-badged by another OEM.

This new medium-range Peugeot pickup, competing with the Ford Ranger, Nissan Navara, Toyota Hilux, Mitsubishi L200, Isuzu D-Max, Renault Alaskan,  and VW Amarok, will be marketed in China and exported all over the world.

PSA has just launched a pickup of the same type in Africa under the Peugeot brand , which is an adaptation of a Dongfeng pick-up (based  itself on an old Nissan pickup truck).

In this way,  PSA’s  two partners in China (Dongfeng and Changan) will work with the French manufacturer in the field of pickups, which certainly is still a not very common vehicle in China today , but which should - according to experts - expand its customer base over the next decade.

Remember that the global market for mid-range pickups (one ton of payload) is  just over 2 million units in 2016 and could increase by 50% in the next ten years.

 

 
17-22-10   

Contact us: info@inovev.com 

 
Inovev プラットフォーム  >
まだ登録していませんか?