Toyota Product Plan for the North American Market
- Excluding the restyling of existing models, the Toyota Group (Toyota, Lexus) has announced that it will launch 14 new models in the North American market between 2018 and 2021, including five SUVs and five sedans.
- This Product Plan does not include the Camry sedan renewed in 2017, which remains one of the best-selling sedans in this market, as well as one of the most produced (400,000 units per year).
- The Product Plan includes 8 new Toyota models and 6 new Lexus models. It covers a volume of 1.6 million vehicles produced per year in the NAFTA zone (United States, Canada, Mexico) or 2.2 million including the Camry renewed in 2017 and the Tacoma pickup renewed in 2015 (which will not be renewed until 2022). This volume of 2.2 million is to be put in perspective with the 2.1 million Toyota vehicles produced in 2016 in this zone and the 2.06 million produced in 2017.
- In terms of sales, Toyota sold 2.77 million vehicles in 2016 on the NAFTA zone and 2.66 million in 2017, which means that the automaker imports from Japan some 600,000 vehicles a year, but imported 800,000 vehicles. in 2009, 1 million in 2008 and even 1.3 million in 2007, which means that Toyota has sharply reduced the gap between sales and production in the NAFTA zone in recent years. The wish of President Donald Trump to see Japanese builders produce more in the United States is therefore already partly fulfilled.
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