Mercedes has consolidated its first place in the World Premium Market in 2017
- In 2017, production of Mercedes passenger cars continued to grow faster than that of BMW or Audi, which means that Mercedes has consolidated its leading position among the world’s premium manufacturers.
- This year, the production volume of Mercedes will exceed 2.3 million units, while BMW (without Mini) will not exceed 2.2 million and Audi will not exceed 2 million.
- Mercedes (which had been the leader of the premium manufacturers during several decades before 2004) overtook Audi in 2015, and BMW in 2016 .
- Mercedes has benefited in recent years from both the repositioning of the Class A (whose sales increased from 100,000 units in 2012 to 250,000 in 2017) and the successive renewals of the S-Class (in 2013), C Class (in 2014). ) and E Class (in 2016). In addition, the replacement of the GLK by the GLC has increased D-segment SUV sales volume from 100,000 units in 2012 to 250,000 in 2017.
- Finally - Inovev treated this topic in the analysis of October 16, 2017 - Mercedes has overtaken BMW and Audi in the Chinese market in 2017. Mercedes has become the first premium brand on the world market, while it was far behind only two or three years ago . Mercedes is also the first premium brand on the US market.
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