Marchionne unveiled his 2018/2022 Plan for FCA (1)
- Sergio Marchionne, president of the FCA group, who will be leaving the company (the eighth largest manufacturer in the world), in April 2019 has unveiled his plan for 2018/2022. This drastic plan seems to be the culmination of the rationalization of the group that began several years ago, and is clearly reminiscent of the strategy adopted by the British group British Leyland in the 1970s, which included brand deletion, focus on premium (Rover, Jaguar) and SUV (Land Rover) products, and the continuation of popular entry-level models (Mini, Metro).
- Mr. Marchionne wants to close down Lancia in 2019, and Chrysler and Dodge by 2022, remove the Fiat Tipo from the European market in 2021, and focus on premium brands Alfa-Romeo and Maserati (target: 400,000 Alfa-Romeo and 100,000 Maserati in 2022) as well as the SUV Jeep and VUL Ram brands (target: 2,000,000 Jeep and 1,000,000 Ram in 2022). Also, the European range of Fiat will be reduced to the Panda and the 500 (target: 500,000 in 2022), supplemented by the utility range (Fiorino, Doblo, Ducato).
- Regarding engines, Mr. Marchionne confirmed discontinuing diesel engines on the cars of the group in 2021 ( but not on utility vehicles ) and the generalization of rechargeable and 100% electric hybrid engines on the entire range of passenger cars. After April 2019, Mr. Marchionne intends to retain the presidency of Ferrari.
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