Worldwide Daimler Group 2018 Market Review
- The Daimler Group (Mercedes, Smart) has published its sales figures for 2018. Its worldwide sales amount to 2.44 million vehicles, an increase of 0.5% compared to 2017. Daimler remains the twelfth largest manufacturer of light vehicles in the world, behind BMW and ahead of Geely. Including heavy goods vehicles (517,000 units), Daimler is the eleventh largest manufacturer in the world, behind Suzuki and ahead of BMW.
- The Daimler Group's worldwide sales in 2018 can be broken down as follows:
1. Europe is its largest market, with 934,000 vehicles, which is 38% of its worldwide sales.
2. China is its second largest market, with 653,000 vehicles, and 27% of its worldwide sales.
3. The United States is its third largest market, with 355,000 vehicles, 15% of its worldwide sales.
- These three markets make up 80% of Daimler Group's worldwide sales in 2018, which break down into 2.31 million Mercedes-branded vehicles (+0.9%), 130,000 Smart branded vehicles (-4.6%).
- The Daimler Group's best-selling models in 2018 are the C-Class (397,000 units), E-Class (365,000 units) and GLC (352,000 units).
C-segment models (A-Class, B-Class, CLA, GLA) exceeded 600,000 sales.
C-segment models (A-Class, B-Class, CLA, GLA) exceeded 600,000 sales.
- The Mercedes brand remains the world's leading Premium brand in terms of sales, ahead of BMW and Audi.
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