Ford will also remove the Ka from its European product range
- Ford Europe decided last year to reduce its exposure in Europe by reducing the number of models available to customers on the continent.
- After the discontinuation of its C-Max and Grand C-Max compact (C segment) MPVs in 2019, followed by the (D segment ) Mondeo and (D segment) Galaxy and S-Max MPVs scheduled for 2020, another model has been added to the list of deleted models. This is the Ford Ka (A-segment sedan) that was imported into Europe from India and Brazil.
- As a result, only the Fiesta (B-segment sedan), Focus (C-segment sedan), Puma (B-segment SUV), Kuga (C-segment SUV) and the Transit Courier, Transit Connect, Transit Custom and Transit SUVs will remain in Ford's European range.
- The Puma SUV will be unveiled in the coming weeks. It will gradually replace the Ecosport, SUV of Indian and Brazilian origin, which is also produced in Ford's Romanian plant in Craiova, where the Puma will be manufactured.
- Ford Europe's strategy is to focus on a limited range of products targeting growing segments. Commercial vehicles remain the American automaker's most profitable models in Europe, because they are cheaper to produce than a sedan or minivan and are produced in large quantities. The Fiesta and Focus sedans are produced in large quantities. SUVs are generally sold at a higher price than the sedans from which they are derived; however, at Ford in Europe SUV volume is insufficient. Ford is therefore focusing its efforts on promoting its SUVs.
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