Audi will stop the production of R8 coupés and spiders
- We have seen earlier that the Audi brand will soon stop manufacturing TT/TTS coupes and spiders. These mid-range sports models, whose prices range from €40,000 to €80,000, have sold 680,000 units since their launch in 1998 (an average of 34,000 units per year). Today, sports coupe and spiders with combustion engines are less in demand, at a time when SUVs will soon account for one in two sales, and demand will also increasingly focus on electric vehicles.
- Another sports model of the Audi brand, much more expensive and much more elitist than the TT, the R8 coupé and spider, whose prices range from 175,000 to 230,000 euros, will also stop production at the same time as the TT/TTS in 2021. The R8 has sold 45,000 units since its launch in 2007 (34,000 for the first generation and 11,000 for the second generation), or an average of 4,000 units per year.
- This model, powered by an atmospheric Lamborghini origin V10 of more than 500 hp, is one of the vestiges of a bygone era. The next Audi model that could occupy the European sports car market in the 2020s will undoubtedly be an electric vehicle, like the BMW i8, which launched this segment five years ago.
- Today, the BMW i8, whose prices range from 140,000 to 160,000 euros, has sold 20,000 units since 2014, which is already an average of 4,000 units per year, just like the Audi R8.
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