In 2019, the Lancia are selling more than the Alfa-Romeo in Europe
- While the management of the Fiat-Chrysler Group (FCA) intends to remove the Lancia brand at the time when demand will have become too weak to continue production, this brand is resisting and even allows itself to exceed its sales level of 2018 but also to supplant sales of Alfa-Romeo on the European market, which had not been envisaged at all.
- This performance is all the more remarkable as Lancia has only one model (Ypsilon) while Alfa-Romeo has three models in 2019 (Giulietta, Giulia, Stelvio). In addition, the Lancia brand is no longer distributed in Italy while the Alfa-Romeo brand is distributed in all European countries.
- In this context, the Lancia sell twice as much as the Alfa-Romeo in Italy in 2019.
- Finally, the Lancia Ypsilon is the second best-selling model in Italy, behind the indomitable Fiat Panda, with a market share of 3.1%, largely supplanting the Fiat 500, Fiat 500L, Fiat 500X and obviously all foreign cars segment B, as if a part of the clientele of the Fiat Punto (now missing) had reported on the Lancia Ypsilon.
- One can even wonder if some of the customers of the Alfa-Romeo Mito (now missing) did not also refer to the Lancia Ypsilon. In addition, Italy has a fleet of 1.6 million Lancia Y and Ypsilon that must be replaced. In these circumstances, it is not certain that the FCA Group decides to abolish the Lancia brand next year. The deletion of the mark could be postponed to a later date.
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