Merger of PSA and FCA : analysis (3/4)
- For the FCA group, this merger is probably the operation of the last chance, because the Italian-American manufacturer has fallen far behind in the field of electric cars, hybrid cars, autonomous cars, connected cars and even the modular platform. Thus, the Fiat Punto has not been replaced for lack of new platform (the Punto shared its platform with the Opel Corsa), and the Lancia may suffer the same fate.
- Sergio Marchionne had tried to merge the FCA group with other manufacturers but these attempts had all failed. After his death, another draft agreement between Renault and FCA this time had also failed. The planned merger between PSA and FCA is therefore the long awaited buoy by the Italian-American manufacturer as its aging European range will be able to benefit from PSA's new technologies (particularly platforms and electrification).
- Fiat's European range is now built around the Fiat 500, which accounts for half of the brand's sales in Europe. On the other hand, the PSA group will have to differentiate the different general brands from each other (Peugeot, Citroën, Opel and Fiat). Ditto for premium brands (Alfa-Romeo, Lancia, DS, Maserati).
Concerning utilities, there are already partnership agreements on Fiat Ducato, Citroën Jumper and Peugeot Boxer.
As for the Dodge Ram pickups, they are unrivaled at PSA, while the Jeep are in a different category than the PSA SUVs.
Concerning utilities, there are already partnership agreements on Fiat Ducato, Citroën Jumper and Peugeot Boxer.
As for the Dodge Ram pickups, they are unrivaled at PSA, while the Jeep are in a different category than the PSA SUVs.
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