Subaru sold 1.0 million vehicles worldwide in 2019
- Subaru sold 1.0 million vehicles (LCV + LCV) in 2019, which represents a decrease of 5.7% compared to 2018, after a decrease of 5% in 2018 compared to 2017. The seventh Japanese manufacturer remains in twentieth position worldwide, behind the Chinese Great Wall and Changan but ahead of the Chinese MG-Roewe, Chery and BYD.
- Currently, the Toyota group holds 16.5% of the capital of Subaru, a too low share which does not allow a consolidation with the first Japanese manufacturer. But it allows Subaru to lean on a powerful group (the second world manufacturer) which could take control in the event of major difficulties.
- Subaru's global sales in 2019 break down as follows:
1. The United States is by far its largest market, with 700,000 vehicles, or 70% of its world sales.
2. Japan is its second market, with 130,000 vehicles, or 13% of its world sales.
3. Europe is its third market, with 32,000 vehicles, or 3% of its world sales.
- These three markets represent 86% of global Subaru sales in 2019, this manufacturer being absent from the Chinese market.
- One of the disadvantages of Subaru is its range too limited to be able to fight with the big manufacturers.
- The best-selling models of Subaru in 2019 are the Forester (263,000 units against 246,000 in 2018), Outback (206,000 against 208,000), XV (174,000 against 194,000) and Impreza (127,000 against 153,000).
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