GMC unveils its 100% electric Hummer pickup
- The GM Group, through its GMC brand, has unveiled its new all-electric pickup to be launch onto the market in 2021 under the Hummer brand name. Hummer was a GM brand producing SUV between 1998 and 2010, after being distributed by AM General between 1992 and 1998, which was a supplier to the US military.
- The 2008-2009 economic crisis stopped the Hummer brand, as for Pontiac and Saturn brands also belonging to the GM group. But the Hummer name remained the property of the GM group.
- The leading American carmaker therefore took the opportunity of the popularity of SUVs, pick-ups and electric powertrains to relaunch the Hummer name in the category of 100% electric pick-ups, competing the Tesla Cybertruck pick-up, unveiled last spring and which will be on the market next year.
- The Hummer pick-up, with four doors and short be, will be marketed in three different versions: the EV2 (625 hp) authorizing 400 km of autonomy priced at $80,000, the EV2X (800 hp) authorizing 482 km of autonomy priced at $90,000, the EV3X (800 hp) authorizing 482 km of autonomy priced at 100,000 dollars and EV Edition (1,000 hp) authorizing 563 km of autonomy priced at $110,000. These prices remain uncompetitive compared to those of the Tesla Cybertruck as the Californian carmaker announces $70,000 for the version allowing 800 km of autonomy and $40,000 for the version allowing 400 km of autonomy.
- The more classic design of the GMC Hummer could however convince some potential customers.
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