Ford unveils its new strategy for Europe
- Last year, the Ford group, the world's seventh-largest carmaker, set various targets for its business around the world. In North America, the end of sedans production and the reinforcement of the pick-up and SUV products line-up. In South America, gradual departure from production and the market. In Russia, end of production and the presence on the local market. In China, reinforcement of its product line-up and arrival of the Lincoln brand.
- Regarding Europe, Ford has just unveiled its new targets. The American carmaker wants to accelerate the transition from thermal to electric by confirming the upcoming launch of battery electric vehicles (BEVs) based on Volkswagen's MEB platform, following the agreement signed between the two groups.
- Perhaps the most important decision is to maintain Ford's presence in Europe only in the category of BEVs from 2030, unlike what will happen in North America and China. This strategy suggests that Ford may reduce its presence and volumes on this region, as strong uncertainties remain in the market development of BEVs in Europe.
- On the industry side, the Cologne plant will become the European plant dedicated to electric cars, with a first model to be launched in 2023, which rise concerns about the sustainability of the Saarlouis, Valence and Craiova plants. According to various sources, the model launched in 2023 could use the design codes of the Mustang Mach E, but in a smaller size, in order to be marketed in the C-segment, in competition with the Volkswagen ID3, Nissan Leaf and future Renault Meganeelectric.
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