Premium brands now represent 10% of global sales
- The top three markets for premium brands in the world are China (3 million sales in 2021), Europe (2.5 million units) and the USA (2 million units). These brands now represent 10% of global sales.
- BMW is the premium brand leader in these three markets in 2021 (1.67 million sales combined). It accounts for 770,000 sales in China, 600,000 sales in Europe and 300,000 sales in the USA.
- The Mercedes brand (1.5 million sales in these 3 markets) is second on the Chinese and European markets, with 700,000 sales and 550,000 sales respectively. In the US, it is only fourth, with 257,000 sales.
- Audi (1.35 million sales) is fifth in the USA (183,000 sales), but third in China (640,000 sales) and third in Europe (523,000 sales).
- Tesla (650,000 sales) sells as much as Lexus in the USA (280,000 sales), and its sales volume is almost comparable in China (240,000 sales) where it is in fourth position behind BMW, Mercedes and Audi. In Europe, Tesla is fifth (130,000 sales).
- Volvo (515,000 sales) is sixth in the USA (115,000 sales) and seventh in China (155,000 sales), but fourth in Europe (245,000 sales). Lexus achieves 280,000 sales in the United States, but its sales figures in Europe and China are very modest.
- The American brands Cadillac and Lincoln are present only in the USA and China. Cadillac sells 215,000 cars in China and 110,000 in the US, while Lincoln sells 80,000 cars in China and 80,000 cars in the US.
- Behind are Porsche, Land Rover, Jaguar, Lynk & Co, Infiniti, Genesis, Acura, Lancia and Alfa-Romeo, which represent a lower volume in the three studied markets.
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