Thanks to the Dacia brand, Renault kept its position in Europe
- While the Renault brand has declined in France and Europe (EU + Switzerland + Norway) for 25 years, its European sales having fallen from 1.3 million passenger cars in 1997 to 600,000 in 2022 (representing a drop of 55% ) and its sales in France having fallen from 470,000 units in 1997 to 235,000 in 2022 (representing a drop of 50%), the contribution of the Dacia brand offset most of the Renault brand sales decline, both in France and in Europe. This is especially visible in terms of market share, the Renault-Dacia group having 6% of the European market and almost 25% of the French market, without much change in both cases for 25 years.
- In terms of sales volume, the Renault-Dacia group went from 1.3 million sales in 1997 to 1 million units in 2022, reflecting the overall decline of the European market, as its market share remained stable. We can therefore conclude that the Renault-Dacia combination has not lost any market in Europe over the past 25 years, if we accept that Dacia models are only rebranded Renault models.
- Dacia, which began selling Renault designed cars in France and Europe from 2005, has sold 460,000 units in Europe and 130,000 in France in 2022, representing 45% of Reanult-Dacia European sales, a share that has been constantly increasing since 2005.
- Over the first eight months of 2023, Dacia's share now reaches 46% of the group European sales. We can think that it will continue to gradually approach 50% over the coming years.