- After two years behind schedule, Californian carmaker Tesla has announced that the first deliveries of its battery electric pickup, the Cybertruck, will be made from November 30, 2023. Tesla plans to produce up to 250,000 units per year from 2025 of this futuristic-looking pick-up in its American plant in Austin (Texas).

- The Tesla pick-up, which is aimed to adress a new segment of the carmaker's customer, that of large pick-ups, will have to convince fans of this type of vehicle who are more inclined to turn to classic-shaped pick-ups and equipped with large thermal engines.
This is the case for the leaders in this category, the Ford F Series, Chevrolet Silverado, Ram pickup and GMC Sierra, which represent a market of 2.5 million vehicles per year, including the Toyota Tundra and Nissan Titan.

- Tesla therefore wants to capture 10% of this market in 2025, with a design that completely breaks with competing models and a 100% electric engine that completely breaks with the habits of competing models, the 100% electric versions of the Ford F-Series and Chevrolet Silverado receiving very few orders.

- This situation does not frighten Tesla boss Elon Musk, who has so far succeeded in making Tesla one of the world's leading brands of electric vehicles in terms of volume (1.75 million vehicles sold in 2023). Elon Musk announced 250,000 orders during the presentation of the Cybertruck in November 2019, 650,000 in November 2020 and 1,250,000 in November 2021, potential customers being attracted by a very competitive price, of around $60,000.