Inovev forecasts 25,000 units per year of the new Porsche Panamera
- Porsche (sports brands of the Volkswagen group) unveiled the third generation of its Panamera four-door sedan, the first generation of which dates from 2009, in the midst of an economic crisis due to the financial crisis of the summer of 2008. We could then think that launching a large luxury sedan at that time was a very risky bet, especially from a carmaker which had never launched a four-door sedan until then, which was the case with Porsche.
- The Panamera immediately found its audience, with 24,000 sales in 2010, 27,000 in 2011 and 27,500 in 2012. The second generation which appeared in 2016 hit the nail on the head, this time reaching 37,500 sales in 2017. In 2023, Panamera sales fell to 30,000 units compared to 35,000 in 2022.
- The third generation of the Panamera will probably have more difficulty remaining at this level, due to increased competition not only from outside (Lucid Air, Tesla Model S, Chinese Premium models which may grab the Chinese customer base of the Panamera) but also inside (Porsche Taycan), and the fact that it will not be available in a battery electric version.
- Indeed, the Panamera will only be available with a V6 or V8 gasoline engine, your choice, and in a plug-in hybrid version (PHEV) which will probably be the best-selling version. The third generation platform is the same as the old one (MSB).
- This is undoubtedly the last generation of the Porsche Panamera, because the carmaker has announced that it will only offer battery electric vehicles in 2030.