The Togg brand took a third of the Turkish BEV market in 2023
- The Turkish brand Togg, which produces and markets its battery electric C-segment SUV, named T10X on the local market, sold 13,572 units of this model over the first 11 months of 2023, which predicts a volume of 15,000 units over the whole year. This volume exceeds the most optimistic forecasts (no one having really believed in the viability of a Turkish national brand) and confirms the successful establishment of a brand new brand in its local country while electric vehicles were not really needed here by Turkish customers.
- Today, the Togg brand is focused on its national market and is therefore not a competitor to European brands. But the Turkish carmaker plans to market its models in the European Union from 2024. At the same time, Turkey decided to protect its market (and at the same time its Togg brand) by announcing the implementation of strict measures regarding imports of battery electric vehicles from China.
- Turkey is thus taking inspiration from the measures introduced in France from December 15, 2023. The details of these measures applied in Turkey are, however, not yet known.
- It should be remembered that Chinese cars already represent 6% of the Turkish market in 2023 (50,000 units at the end of November), half of which are electric. For comparison, Togg's market share in Turkey reaches 1.6%, or a third of the Turkish BEV market in 2023, with BEVs representing 4.9% of the Turkish market in 2023.