Jeep extend the thermal engine on its Avenger throughout Europe
- Stellantis had initially planned to market the Jeep Avenger only in a battery electric version except in Italy and Spain, two large European markets still reluctant to electric motorization. However, due to excessive low sales, the carmaker was forced to reconsidered his decision and has been marketing thermal versions of the Avenger with a gasoline engine since fall 2023 in all European countries.
- Since this period, sales of Jeep Avenger Europe (data on 30 countries: EU + United Kingdom + Norway + Switzerland) have increased from 3,500/4,500 units per month to 5,000/6,000 units per month and even 7 000 units in January 2024. Sales of the battery electric version remained stable at 1,000 units per month throughout 2023 except in December where the model recorded 2,000 sales, the month of December being a good sales month for BEV. In 2024, sales have fallen to 1,400 units per month on average in January-February-March.
- It is therefore on the side of the thermal versions that we can observe the sales growth. From 2,500 units per month in June-July-August 2023, sales increased to 4,000 in September (first month of the extension of thermal versions throughout Europe), 5,000 in October, 4,500 in November before falling back to 2,500 in December. The year 2024 started off auspiciously with 5,700 sales in January, 4,200 in February and 5,100 in March, or 5,000 per month on average.
- From March 2023 to March 2024, the thermal versions collected nearly 44,000 sales in Europe (75% of Avenger sales) and the battery electric versions 15,000 sales (25% of Avenger sales), or nearly 59,000 sales in total. The thermal versions have thus made it possible to really develop sales of the Avenger, more than if the carmaker had only marketed the electric versions.