Exeed is one of the premium brands of the Chery group
- Exeed is a premium brand belonging to the Chery Group, the third-largest Chinese carmaker after BYD and Geely. Exeed was created from scratch in 2017, but the first model bearing the Exeed logo only appeared in 2019. This premium brand, which doesn't exclusively market electrified models (unlike Zeekr, Avatr, or Denza), primarily specializes in high-end SUVs but also offers a sedan with a very modern style.
- But, competition is fierce in the Chinese market, and there are many models from local brands aiming to position themselves in the premium category. As a result, in the first 11 months of 2025, Exeed produced only 93,086 cars in China, a decrease compared to 2024, suggesting a volume of just over 100,000 units for the entire year—less than its competitors Zeekr, Avatr, or Denza, which have opted to offer a fully electrified range of vehicles.
- The current range consists of six different models: ExeedSterra ES (E-segment sedan, REEV, 4.95 m long, 12,941 units over 11 months 2025), ExeedSterra ET (E-segment SUV, REEV, 4.95 m long, 12,836 units), Exeed LX (C-segment SUV, Thermal, 4.53 m long, 6,788 units), Exeed RX (D-segment SUV, Thermal/PHEV, 4.78 m long, 39,125 units) also called Omoda 9 for export, Exeed TX (D-segment SUV, Thermal, 4.66 m long or 4.78 m long as you choose, 11,863 units), Exeed VX (E-segment SUV, Thermal/PHEV, 4.97 m long, 9,533 units).
- Exeed brand has progressed steadily between 2019 and 2024. Its production volume in China increased from 16,233 units in 2019 to 18,252 in 2020, 35,434 in 2021, 56,104 in 2022, 126,763 in 2023 and 136,217 in 2024.