Wey is the premium brand of the Great Wall group
- Wey is a luxury or premium car brand owned by Great Wall Motors, the fifth-largest Chinese automaker, after BYD, Geely, Chery, and Changan. Founded in 2016, the brand primarily produces SUVs and minivans. Its name is derived from the first name of Great Wall Motors' founder, Wei Jiangjun . In 2018, Wey unveiled its first all-electric model. In 2022, Wey announced its arrival in Europe.
- Today, the Wey range consists of five different models: Wey Latte (C-segment SUV, Thermal gasoline 1.5 or 2.0 available, 4.67 m long, 0 units produced in China in 2025) known as Wey Coffee 02 in European markets, Wey Mocca (SUV segment D, Thermal PHEV, 4.88 m long, 2,174 units over 11 months to 2025) known as Wey Coffee 01 in European markets, Wey Macchiato (C segment SUV, F-HEV 1.5, 4.52 m long, 0 units in 2025), Wey Lanshan (E-segment SUV, PHEV, 5.16 m long, 37,746 units), Wey Gaoshan (E-segment MPV, PHEV, 5.05 m or 5.40 m to choose from, 51,840 units).
- Wey brand, which names its models after coffee specialties (Coffee, Macchiato , Mokka, Latte), has experienced ups and downs, with 86,427 units produced in China in 2017, 139,486 in 2018, 99,943 in 2019, 78,500 in 2020, 142,951 in 2021, 36,381 in 2022, 41,602 in 2023 and 54,728 in 2024. In 2025, it doubles its production volume, with 91,760 units in the first 11 months of 2025, which suggests a volume of 100,000 units for the whole year. It is noticeable that this Premium brand has much more success with its larger models than with its more compact models.