Production of Chery models will begin in Barcelona in the fall of 2026
- Chery, which has quickly become the third largest Chinese automaker after BYD and Geely, is one of the most ambitious Chinese manufacturers regarding its presence in the European market. It began by establishing a presence in Italy under the DR brand, and since the end of 2024 has been present in Spain under the EBRO brand (11,000 sales in Europe in the first five months of 2026).
- But its presence is now expanding to Europe with the start of production in the third quarter of 2026 of the Omoda 5 SUV (27,500 sales in Europe in the first five months of 2026) and the Jaecoo 5 SUV (13,500 sales in Europe in the first five months of 2026) in Spain , at the same former Nissan plant in Barcelona where the EBRO models are assembled. It should be noted that the start of production for these models has been postponed several times, but this time, the start in the third quarter of 2026 seems confirmed.
- Finally, at Nissan's request, Chery will produce the Jaecoo 7 SUV (32,500 sales in Europe in the first five months of 2026) in England in 2027 , at Nissan's currently underutilized Sunderland plant. The Jaecoo 7 is currently one of the best-selling models in England.
- In total, the Chery group, owner of the EBRO, Omoda, Jaecoo (unknown in China) brands as well as DR, Exeed, Jetour or Evolute, sold 122,843 cars in Europe in the first 5 months of 2026, while its sales had not exceeded 29,533 units in the first 5 months of 2025. Chery has quadrupled its sales in just one year.