Japanese market for battery electric vehicles (BEV) and plug-in hybrids (PHEV) in 2016
- In 2016, the market for rechargeable electric and hybrid vehicles in Japan was 22,500 units (compared with 23,000 units in 2015 and 20,000 units in 2014), making Japan the fourth largest market in rechargeable electric and hybrid vehicles behind China (507,000), Europe (223,000) and the United States (159,000).
- The Japanese market for rechargeable electric and hybrid vehicles remained stable in 2016, while the Japanese market for all engines fell by 1.5% last year.
- Of these 22,500 units, the electric vehicle market alone totals 16,500 units while the market for plug-in hybrid vehicles account for 6,000 units (mainly Mitsubishi Outlander).
- In 2016, Nissan dominated this market, with 15,750 sales, ahead of Mitsubishi (5,883 sales), with other brands not exceeding 500 units in total. Nissan sells only 100% electric models (Leaf, NV200e) while Mitsubishi sells both plug-in hybrid models (Outlander) and battery electric models (i-Mievs, Mincab and Minitruck).
- The market is extremely concentrated: only two models exceed 1,000 sales in 2016: Nissan Leaf (14,793 sales) and Mitsubishi Outlander (5,459 sales). These two models account for 90% of sales of battery electric vehicles (BEV) and plug-in hybrids vehicles (PHEV) in Japan. But the PHEV Toyota Prius is arriving on the market soon.
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