2016 European Hybrid Vehicle (HEV) Market
- The European market for non-plug-in hybrid vehicles (HEVs) picked up again in 2016 (+ 9%), despite a decline in 2015 (-3%). This growth is mainly due to the launch of new products, such as Toyota Prius, Toyota RAV4, Hyundai Ioniq and Kia Niro.
- In 2016, the volume of sales of non-plug-in hybrid vehicles reached 233,000 units. Over the same period, the market for electric vehicles (BEV) and rechargeable hybrids (PHEV) in Europe was 223,000 units in 2016 (+ 18% compared to 2015).
- In 2016, for the first time, the volume of sales of electric and plug-in hybrid vehicles in Europe is almost equivalent to that of non-plug-in hybrids. But with the ramp up of the new Hyundai Ioniq, Kia Niro and especially Toyota CHR, the sales volume of non-plug-in hybrids will rise again in 2017.
- The European market for non-plug-in hybrid (HEVs) is dominated by the Toyota group, with 90% of sales in 2016. The strategy of the Japanese group so far has been to strongly promote this type of motorisation, rather than bet on diesel, rechargeable hybrid, or electric. One Toyota car out of three sold in Europe is now equipped with a hybrid engine. The best-selling models in Europe are Yaris (67,000 units), Auris (58,000 units) and RAV4 (28,000 units) ahead of the Prius (21,000 units).
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