Inovev expects 600,000 sales / year for the new Dodge Ram 1500
- At the 2018 Detroit Auto Show in the Fiat-Chrysler Group (FCA) unveiled the new generation of its large Dodge Ram pickup truck that traditionally ranks among the top three in the US, behind the unstoppable Ford F Series and Chevrolet Silverado, its direct competitors. The previous generation of the Ram pickup dates from 2008 and the Ford F Series was renewed in 2015, so it was high time for the FCA Group to replace the best-selling (600,000 sales per year on average) and most profitable model of its catalog. The Chevrolet Silverado is being renewed at the same time as the Ram, since its new generation was also unveiled at the Detroit Show 2018.
- One must remember that the large-truck market in the United States accounts for 2.5 million vehicles per year or a 15% share of a total market of 17.5 million. For Ford, GM and FCA ,these vehicles represent a high volume and an important source of profits. This is why the three manufacturers will never give up this category of vehicles.
- Interestingly, the new Dodge Ram features only V6 and V8 petrol engines; the 3.0 turbo diesel engine ha been cancelled, probably because it does not meet new emissions regulations.
- Ram will continue to be manufactured at the same sites in the US (Warren / Michigan) and Mexico (Toluca). Inovev expects 600,000 yearly sales.
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