Inovev plans 350,000 units per year for the new Peugeot 208
- The PSA group has unveiled the new generation of the Peugeot 208. This B-segment sedan remains the group's best-selling car, with 295,000 units sold worldwide in 2018 (compared with 325,000 in 2017), while the Peugeot 3008 did not exceed 265,000 units, the Citroën C3 255,000 units and the Opel Corsa 235,000 units.
- In 2018, the Peugeot 208 ranked sixth in the European market (230,000 units), but this model born in 2012 recorded a 6.0% decline in a stable European market. The new generation will have to boost sales of the model and get closer in terms of sales to the three stars of the B segment in Europe: Renault Clio, Volkswagen Polo and Ford Fiesta.
- Based on the CMP platform that is shared with the DS 3 Crossback, the new Peugeot 208 loses 30 kilos on the internal combustion engine versions. These are the 3 cylinder 1.2 L petrol 1.275 hp, 100 hp and 130 hp engines ,and the 4 cylinder 1.5l diesel 100 hp. But the big innovation is the 100% electric version that will compete with the Renault Zoé in the same segment. This e-208 delivers 136 hp and allows a range of 340km in WLTP cycle.
- The entire 208 range will be available from autumn 2019. It will be produced at the Slovak site in Trnava, but also in Morocco (Kenitra), Brazil (Porto Real) and Iran (Tehran) when the political situation permits.
- Inovev forecasts 350,000 sales worldwide of the new 208, including 250,000 units in Europe.
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