Volkswagen innovations at the 2019 Shanghai Motor Show
- The Volkswagen brand (China's leading OEM with a 13.6% market share) presented many new products at the 2019 Shanghai Motor Show, while several Chinese brands were absent.
- The German automaker, which suffered a 10.6% drop in sales in the first quarter of 2019 compared to the first quarter of 2018, introduced plug-in hybrid versions of the Lavida (the best-selling car in China in 2018), Passat and Tiguan, as well as its first electric vehicle based on the SEM platform: the I.D. Roomzz concept (an SUV is to be launched in this form as of autumn 2021).
- The German brand also presented the new generation of the Sagitar as well as a coupé based on the Teramont SUV, called Teramont X, which is inspired by what Porsche presented on its stand, a coupé based on the Cayenne SUV.
- The most striking fact at Volkswagen, however, remains the presentation of the first models of the Jetta brand (name of an old Volkswagen model), which is intended to be a low-cost brand, but which in fact includes all of the models of the Seat brand (unknown in China) rebranded Jetta.
- Thus, the VA3 sedan is a Seat Toledo rebadged with a different grille, the SUV VS5 is a Seat Ateca rebadged with a different grille, and the SUV VS7 is a Seat Tarraco rebadged with a different grille. The Seat brand is therefore surreptitiously entering the Chinese market under the Jetta brand, which enjoys a reputation far beyond the reach of the Seat name.
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