Renault-Samsung stopped the production of SM5 and SM7
- Renault's Korean subsidiary, known as Renault-Samsung, has just stopped the production of its SM5 (D-segment) and SM7 (E-segment) sedans. Sales of these two models had dropped significantly since the arrival of the SM6 sedan (which is the rebadged version of the Renault Talisman sold in Europe since 2014).
- The current range of Renault-Samsung is now focused on the SM3 (C-segment) and SM6 (D-segment) sedans, as well as on the QM6 SUV (imported in Europe under the name Koleos).
- The real handicap of the brand was to compete in a Korean market largely dominated by the Hyundai-Kia group which markets about thirty different models, with a wide choice of thermal, hybrid and electric engines, when Renault-Samsung has an extremely reduced range of models and engines.
- Moreover, Renault-Samsung didn’t succeed to export massively, especially after 2014. Only the Koleos is exported to Europe but to less than 20 000 units only each year.
- As Hyundai-Kia's domination of the Korean market grows year by year, even putting in danger the survival of a carmaker as GM Korea (formerly Daewoo), the Renault-Samsung brand sees its share of the market crumble from year to year.
- After trying to establish itself in the Premium market, Renault-Samsung sees its ambitions reduced to nothing since the launch by the Hyundai-Kia group of the luxury brand Genesis which is taking over this market in Korea.
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