Italian market grows by 19% in 2023 compared to 2022
- The Italian automobile market (passenger cars) experienced a recovery in 2023, of around 19% compared to 2022, with a volume of 1,566,448 units compared to 1,316,702 in 2022, 1,457,952 in 2021 and 1,381,496 in 2020. The Italian market therefore returns to the 1.5 million units per year mark, but it still remains well below the volumes reached between 2016 and 2019 which were well above 1.8 million units per year. And the volumes achieved between 2000 and 2009 were still much higher, well above 2 million units per year.
- It is obvious that, as in other European countries, the recovery of missed sales between 2020 and 2022 is only very partial. The sharp increase in car prices slows down purchases and encourages potential customers to keep their vehicle longer.
- By carmaker, the Stellantis group is well ahead of all its competitors (32% market share), this coming from the fact that the Fiat brand traditionally represents the largest share of automobile sales in Italy. But Fiat has declined significantly over the past 50 years, notably due to the opening of the market to foreign brands and the drastic reduction of products range, decided by former president Sergio Marchionne.
- In 2023, Fiat will only represent 11% of sales in Italy, or a third of the Stellantis group's sales. The Volkswagen group is second in this market, with 17% of the market, followed by Renault group (11%), Toyota (7%) and Hyundai-Kia (6%).