BMW and Mercedes each sold 2.5 million vehicles in 2023
- The BMW group (BMW, Mini, Rolls-Royce) sold 2,555,341 vehicles worldwide in 2023 (i.e. +6.5% compared to 2022). This volume is broken down into 2,253,835 BMW branded vehicles (+7.3%), 295,474 Mini vehicles (+0.9%) and 6,032 Rolls-Royce vehicles which broke its sales record. Sales of battery electric vehicles (BEV) reached 376,183 units last year. This volume represents 15% of the carmaker's total sales, which is counting on a proportion of 20% in 2024 and 25% in 2025. Today, the product range of BEVs is made of 15 different models.
- By geographic region, the BMW group sold 943,000 vehicles in Europe in 2023 (+7.5%), 825,000 in China (+4.2%) and 396,000 in the United States (+9.4%). BMW's growth remains lower than the global market in 2023 (+12.9%).
- The Mercedes group (Mercedes, Smart) for its part sold 2,491,600 vehicles worldwide in 2023 (i.e. +1.5% compared to 2022) including 2,043,800 passenger cars (+0%) and 447,800 light utility vehicles (+8%). Sales of battery electric vehicles (BEV) reached 240,600 units last year, or 10% of the carmaker's total sales, a proportion lower than the BMW group. However, the product range of BEVs from the Stuttgart carmaker is also made of 15 different models as for BMW group. Mercedes reports that the Maybach versions (competitors of Rolls-Royce) saw their sales increase by 19% last year. By geographic region, the Mercedes group sold 939,000 vehicles in Europe in 2023 (+7.3%), 771,000 in China (-2.0%) and 373,000 in the United States (+1.0%). Mercedes' growth remains well below the global market in 2023.