JLR may produce BEVs based on a Chery platform
- The JLR group (formerly Jaguar Land-Rover), a subsidiary of the Indian Tata Motors, could produce in the future battery electric vehicles using a platform from the Chinese carmaker Chery, and would thus become the first luxury car carmaker to adopt a Chery platform. It would be a platform of the luxury brand Exeed (multi-segment) belonging to the Chery group.
- Jaguar and Land-Rover already produce cars in a Chinese factory in Chery and it is therefore quite natural that the British group turned to this carmaker to optimize its investments in electric engines. Remember that JLR wants to become a carmaker that will only produce battery electric vehicles in 2030 and that there are only six years left to complete this transformation.
- Obtaining an external platform would make it possible to accelerate the launches of various battery electric vehicles as well as the testing phases. In addition, the choice of a Chery platform would make it easier to adapt the industrialization phase in a factory owned by Chery and JLR at 50% each.
- This strategy, however, raises various questions regarding the positioning of the JLR group's brands. Indeed, Jaguar intends to only produce E and F segment models in the future. Will the Chery Exeed platform be able to meet this expectation? In addition, the platform for the future Jaguar GT 4-door already exists, so why not using this platform on other future models of the brand? Or would the Chery Exeed platform only be used for Land Rover models?